In preparation for the lifting of sanctions on Sudan in July ‘17, the Middle East Association (MEA) will be leading a multi-sector Trade Mission to Sudan from 22nd to 27th April. The Mission is timed to coincide with “HM Ambassador’s Queens Birthday Party” to which the Mission are invited.

About the Mission

  • This multi-sector Mission will visit Khartoum and is open to all British exporters of goods and services.
  • Delegates will be guests at the Queen’s Birthday Party hosted by our Ambassador on 25 April. There will be a large Sudanese attendance and a lot of interest in the Mission.
  • The Sudanese are well disposed both to the British and to their products and services.
  • The MEA’s objective is to introduce new British companies and particularly Small and Medium sized Enterprises (SMEs) to the market and to help existing exporters to strengthen their presence in Sudan.

Benefits of the Mission

  • The British Embassy will assist Mission participants with a programme taking into account individual needs.
  • We anticipate that the Federation of Sudanese Businessmen will be part of the programme and an important source of advice on contacts and priority sectors, namely: agriculture, healthcare, education and training, mining, renewable energies, engineering, bulk materials handling, telecommunications and financial services.
  • You will be advised and assisted in applying for your Sudanese business visa and an optional travel package will be available.
  • The Mission will be led by an experienced Mission Director who has visited Sudan on several occasions.

Who is this Mission for

  • This Mission is multi-sector and open to all British exporters of goods and services.
  • MEA Members and non-Members are welcome to join the Mission.
  • Mission participants must be British exporters of goods or services. They may be a UK registered subsidiary of a foreign company, providing they are actively contributing to the British economy.

Market Information

  • One of Barak Obama’s Executive Orders at the end of his Presidency was to lift all sanctions effective from 12 July 2017. This opens the door immediately to the resumption of normal trading relations and is a major business opportunity which British companies should grasp.
  • There is a buoyant private sector running dairy farming, food processing, auto assembly, sugar refining, telecommunications, construction, mining etc; while a number of senior Sudanese government officials and businessmen are British nationals and naturally disposed to dealing with UK companies
  • For British companies who are serious about doing business in this country of limitless resources, the key is to think long term, but to ensure that they make connections before our competitors arrive in their droves.
  • Sudan went through an uncomfortable, but inevitable separation from South Sudan, now the Republic of South Sudan in 2011. It remains an Islamic state under the rule of President Bashir and has lost the bulk of its oilfields. However, it is not short of other natural resources and is seeking foreign investment in agriculture, power generation, water management and mining. Saudi Arabia and the UAE are big investors. The Blue and White Niles which converge at Khartoum ensure that it is a very fertile land.

Register your interest by filling out the form below to receive immediate notification when the final details of the mission are published including associated costs and a draft programme.

Register Your Interest For This Trade Mission


Sudan MEA 22 to 27 April 2017
Middle East Association

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