Mission Cancelled

We very much regret that we have had to cancel our November Trade Mission to Saudi Arabia.

This is the first time we have cancelled a Mission to KSA in 16 years and we have done so with great reluctance. The reality, however, is that, in the last 4 years, support for Saudi missions has fallen away dramatically, and average numbers have dropped to four persons. The last two missions have numbered two and three. This means that the MEA is subsidising the cost and this is not sustainable. It also means that the seriousness of the Mission is devalued.


We will plan the next Saudi mission for March/April 2017 and will do everything we possibly can to ensure that it goes. Simple maths dictates that the more people who sign up, the cheaper the cost. We will be looking for a minimum of six delegates to give the mission some substance, although ideally we would like ten. But we must have your support.


We will continue to showcase KSA as the largest economy in the MENA region and a market place where business opportunities abound. We will also continue to recruit for missions on a market as opposed to a sector basis. Despite the unwelcome hike in Saudi visas, there is now a measure of flexibility which provides for two years multiple entry.


David Lloyd
Senior Consultant
The Middle East Association


About the Mission:

  • The mission will visit all three main centres, however a key feature of MEA Missions to Saudi Arabia, is the built-in flexibility offered to participants who may vary their own itinerary to meet individual company objectives.
  • Feedback from Mission participants consistently commends the MEA Mission format as an effective vehicle for accessing the Saudi market place.
  • It has been strategically timed to coincide with the SBJBC Infrastructure Services Workshop taking place in Riyadh
  • This is the second Mission this year that the Middle East Association have taken to the Kingdom.


Benefits of the Mission:

  • The Mission will be led by David Lloyd, Senior Consultant at the Association. He has extensive experience of the Saudi market and this will be the 21st Mission he has led to the Kingdom.
  • You will receive assistance in obtaining your Saudi Business Visit Visa.
  • There will be a Mission Brochure which will advertise your product/service to potential contacts in all three centres.
  • Working breakfasts will take place in all three centres and a programme of meetings arranged.


Who is the Mission for:

  • This Mission will be multi-sector and open to all; but sectors of particular interest to the Saudis include education and training, healthcare, transportation, mining, renewable energy and infrastructure.
  • Mission participants must be British exporters of goods or services. They may be a UK registered subsidiary of a foreign company, provided they are actively contributing to the British economy.


Market Information:

  • The Saudi economy is growing at about 3.5% pa and is the largest in the MENA Region. Business opportunities abound.
  • UK-Saudi bilateral trade is worth about £8bn
  • The potential of the Saudi market for British goods and services and the high regard in which the quality of British products is held, cannot be overstated.
  • Transport and infrastructure projects with focus on rail and air offer huge business opportunities and British companies are steadily increasing their presence. The Riyadh metro project is well under way. Education and training, healthcare, water management including desalination and sources of renewable energy and mining are all sectors continuing to grow apace where there is enormous scope for UK products, services and expertise.


The CT Trade Missions team advise that Missions dedicated to a specific sector are only attended by companies associated with the industry.


CT Trade Missions works closely with UK Trade and Investment. For market information on this destination please follow this link www.gov.uk/government/publications 

Register Your Interest For This Trade Mission

Cancelled: Saudi Arabia Trade Mission with the Middle East Association November 2016
Middle East Association

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